Services marketing

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Material type: Text

TextPublication details: New York: McGraw-Hill, 1996Edition: 1st edNotes: Includes bibliographical references and indexDescription: 700 p.,23 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HD 9980.5 Z44S 1996 (Browse shelf(Opens below))	Available	BG000528

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Previous	HD 9980.5 W57E 2012 Essentials of services marketing /	HD 9980.5 W57E 2018 Essentials of services marketing /	HD 9980.5 Y68F 2008 From products to services : insight and experience from companies which have embraced the service economy / [book]	HD 9980.5 Z44S 1996 Services marketing	HD 9980.5 Z44S 2000 Serices marketing : integrating customer focus acr	HD 9980.5 Z44S 2000 Services marketing : integrating customer focus across the firm /	HD 9980.5 Z44S 2009 Services marketing : integrating customer focus across the firm / [book]	Next

Includes bibliographical references and index

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