Services marketing
Zeithaml, Valarie A
Services marketing - 1st ed. - New York: McGraw-Hill, 1996 - 700 p.,23 cm.
Includes bibliographical references and index
0070782504
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 1996
Services marketing - 1st ed. - New York: McGraw-Hill, 1996 - 700 p.,23 cm.
Includes bibliographical references and index
0070782504
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 1996