Marketing research essentials / Carl McDaniel Jr., Roger Gates. [book]

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Material type: Text

TextPublication details: Cincinnati, Ohio: South-Western College Publishing, 2000Edition: 3rd edDescription: xxiv, 489 p. 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.2 M32M 2000 (Browse shelf(Opens below))	Available	BG001750
CD/DVD (Accompanying Material)	SPU Library, Chonburi campus	CD/DVD Accompanying Materials	Floor 3: Media Service Counter	CD E 0109 (Browse shelf(Opens below))	Available	VE000334
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.2 M32M 2000 (Browse shelf(Opens below))	Available	B001183

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Includes bibliographical references and index.

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