Marketing research essentials / [book]
McDaniel, Carl D.
Marketing research essentials / [book] Carl McDaniel Jr., Roger Gates. - 3rd ed. - Cincinnati, Ohio: South-Western College Publishing, 2000 - xxiv, 489 p. 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and index.
0324023170 (package : book & CD) 0324028407 (book only) 0324037139 (CD only)
MARKETING RESEARCH
HF 5415.2 / M32M 2000
Marketing research essentials / [book] Carl McDaniel Jr., Roger Gates. - 3rd ed. - Cincinnati, Ohio: South-Western College Publishing, 2000 - xxiv, 489 p. 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and index.
0324023170 (package : book & CD) 0324028407 (book only) 0324037139 (CD only)
MARKETING RESEARCH
HF 5415.2 / M32M 2000
