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Global marketing management / Warren J. Keegan
Material type:
TextSeries: Prentice Hall Series in MarketingPublication details: Upper Saddle River, N.J.: Prentice-Hall, 1999Edition: 6th edDescription: xiv, 639 p ; 26 cmISBN: - 0130103365
- HF 1416 K43G 1999
Contents:
The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 1416 K43G 1999 (Browse shelf(Opens below)) | C.2 | Available | BG000303 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 K43G 1999 (Browse shelf(Opens below)) | Available | B001182 |
Total holds: 0
Includes appendix and index
The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
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