Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan - 6th ed. - Upper Saddle River, N.J.: Prentice-Hall, 1999 - xiv, 639 p ; 26 cm. - Prentice Hall Series in Marketing .
Includes appendix and index
The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
0130103365
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / K43G 1999
Global marketing management / Warren J. Keegan - 6th ed. - Upper Saddle River, N.J.: Prentice-Hall, 1999 - xiv, 639 p ; 26 cm. - Prentice Hall Series in Marketing .
Includes appendix and index
The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
0130103365
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / K43G 1999