Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany [book]

By:

Jewler, A. Jerome

Contributor(s):

Drewniany, Bonnie L

Material type: Text

TextPublication details: Australia : Wadsworth, 2001Edition: 7th edDescription: xiv, 312 pISBN:

053455783X

Subject(s):

LOC classification:

HF 5825 J48C 2001

Contents:

Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5825 J48C 2001 (Browse shelf(Opens below))	Available	B007897
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5825 J48C 2001 (Browse shelf(Opens below))	Available	E100490

Total holds: 0

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Previous					No cover image available	No cover image available		Next
Previous	HF 5823 S54A 2000 Advertising promotion : [book] supplemental aspects of integrated marketing communications	HF 5823 W44A 1992 Advertising : principles and practice /	HF 5823 W44A 2000 Advertising : [book] principles & practice /	HF 5825 J48C 2001 Creative strategy in advertising / [book]	HF 5827 ก426ร 2551 รายงานการวิจัยเรื่องการศึกษาเพื่อสร้างแบบจำลองความสัมพันธ์ระหว่างการโฆษณากับความรับผิดชอบต่อสังคม = [book] The modeling of advertising and social responsibility relationship	HF 5827 ก426ร 2551 รายงานการวิจัยเรื่องการศึกษาเพื่อสร้างแบบจำลองความสัมพันธ์ระหว่างการโฆษณากับความรับผิดชอบต่อสังคม = [book] The modeling of advertising and social responsibility relationship	HF 6146.I58 ก323ซ 2559 Social media advertising / [book]	Next

Includes appendix and index

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