Creative strategy in advertising / [book]
Jewler, A. Jerome
Creative strategy in advertising / [book] A. Jerome Jewler, Bonnie L. Drewniany - 7th ed. - Australia : Wadsworth, 2001 - xiv, 312 p
Includes appendix and index
Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television
053455783X
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / J48C 2001
Creative strategy in advertising / [book] A. Jerome Jewler, Bonnie L. Drewniany - 7th ed. - Australia : Wadsworth, 2001 - xiv, 312 p
Includes appendix and index
Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television
053455783X
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / J48C 2001