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Value-based marketing : marketing strategies for corporate growth and shareholder value
Material type:
TextPublication details: Chichester: John Wiley and Sons, 2000Notes: Includes glossary and indexDescription: xii, 370 P : 25 cmISBN: - 0471877271
- HF 5415.123 D69V 2000
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 D69V 2000 (Browse shelf(Opens below)) | Available | B004724 |
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| HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 D69V 2000 Value-based marketing : marketing strategies for corporate growth and shareholder value | HF 5415.123 F54M 1999 Marketing communications : [book] contexts, contents, and strategies / | HF 5415.123 F54M 1999 Marketing communications : [book] contexts, contents, and strategies / | HF 5415.123 F54M 1999 Marketing communications : [book] contexts, contents, and strategies / |
Includes glossary and index
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