Value-based marketing : marketing strategies for corporate growth and shareholder value
Peter Doyle
Value-based marketing : marketing strategies for corporate growth and shareholder value - Chichester: John Wiley and Sons, 2000 - xii, 370 P : 25 cm.
Includes glossary and index
0471877271
MARKETING
CORPORATIONS--VALUATION
HF 5415.123 / D69V 2000
Value-based marketing : marketing strategies for corporate growth and shareholder value - Chichester: John Wiley and Sons, 2000 - xii, 370 P : 25 cm.
Includes glossary and index
0471877271
MARKETING
CORPORATIONS--VALUATION
HF 5415.123 / D69V 2000
