Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy [book]

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Material type: Text

TextPublication details: Boston : Irwin, 1999Description: xxiv, 791 p. : ill. ; 27 cmISBN:

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Contents:

Marketing's role in the global economy

Marketing's role within the firm or nonprofit organization

Focusing marketing strategy with segmentation and positioning

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 P47B 1999 (Browse shelf(Opens below))	C.2	Available	BG001761
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 P47B 1999 (Browse shelf(Opens below))		Available	B001231

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Includes glossary

Marketing's role in the global economy

Marketing's role within the firm or nonprofit organization

Focusing marketing strategy with segmentation and positioning

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