Basic marketing : (Record no. 46785)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02649nam a2200481 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060729s1999 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071158332 |
| Terms of availability | 791 Bht (บริจาค) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | P47B 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, william D.Jr. |
| 9 (RLIN) | 69023 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault, E. Jerome McCarthy |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 791 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's role in the global economy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's role within the firm or nonprofit organization |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Focusing marketing strategy with segmentation and positioning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 68898 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อาจารย์นิธินันท์ (บริจาค) |
| Accession date | 240810 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0706 |
| ผู้วิเคราะห์รายการ | gam 0706 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 1008 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | kul 0810 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/10/2008 | 0.00 | HF 5415.13 P47B 1999 | E104029 | 16/09/2010 | 10/02/2017 | General Book | ||||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 1215.00 | HF 5415.13 P47B 1999 | F047594 | 25/03/2010 | 10/02/2017 | General Book | C.1 | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/08/2010 | 0.00 | HF 5415.13 P47B 1999 | PF001692 | 09/09/2014 | 10/02/2017 | General Book | C.2 | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 25/09/2009 | 0.00 | HF 5415.13 P47B 1999 | E100533 | 09/09/2014 | 10/02/2017 | General Book | C.3 | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/04/2012 | 0.00 | HF 5415.13 P47B 1999 | PF001814 | 09/09/2014 | 10/02/2017 | General Book | C.4 | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 26/01/2012 | 0.00 | HF 5415.13 P47B 1999 | BG001761 | 26/01/2012 | 10/02/2017 | General Book | C.2 | Library of Congress Classification | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5415.13 P47B 1999 | B001231 | 01/07/2004 | 10/02/2017 | General Book |