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Marketing management : a strategic approach with a global orientation
Material type:
TextPublication details: Boston : Irwin/McGraw-hill, 1998Edition: 3rd edDescription: xxii, 547 p : ill ; 26 cmISBN: - 0071154299
- HF 5415.13 B69M 1998
Contents:
An overview of marketing management--Market opportunity analysis--Developing strategic marketing programs--Strategic marketing programs for selected situations--Implementing and controlling strategic marketing programs
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (THAI) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.5 | Available | BG000628 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (THAI) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.7 | Available | BG000632 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (THAI) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.6 | Available | BG000630 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.1 | Available | B001297 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.2 | Available | B001298 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.3 | Available | B001299 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | C.4 | Available | B001193 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 B69M 1998 (Browse shelf(Opens below)) | Available | F047453 |
Total holds: 0
Includes appendix and index
An overview of marketing management--Market opportunity analysis--Developing strategic marketing programs--Strategic marketing programs for selected situations--Implementing and controlling strategic marketing programs
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