Phranakorn Rajabhat University Library

Marketing management : (Record no. 44522)

MARC details
000 -LEADER
fixed length control field 03143nam a2200505 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180825124536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070618 1998 mau eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071154299
Terms of availability 547 Bht
040 ## - CATALOGING SOURCE
Original cataloging agency SPU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number B69M 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
9 (RLIN) 70177
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic approach with a global orientation
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-hill,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 547 p :
Other physical details ill ;
Dimensions 26 cm.
449 #0 - DEPARTMENT
Department name บางเขน. คณะบริหารธุรกิจ. การตลาด
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes appendix and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An overview of marketing management--Market opportunity analysis--Developing strategic marketing programs--Strategic marketing programs for selected situations--Implementing and controlling strategic marketing programs
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
General subdivision MANAGEMENT
9 (RLIN) 34112
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 70193
Personal name Walker, Orville C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Larreche, Jean-Claude
9 (RLIN) 70195
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser งานบริการ
Accession date 150607
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ nip 0607
ผู้วิเคราะห์รายการ nip 0607
Cataloger's initials, CIN (RLIN) nip 0607
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of classification or shelving scheme
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 30/06/2004 555.00 HF 5415.13 B69M 1998 F044536 24/03/2010 C.1 10/02/2017 General Book  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 29/07/2006 0.00 HF 5415.13 B69M 1998 PF001138 29/10/2014 C.1 10/02/2017 General Book  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 30/06/2004 547.00 HF 5415.13 B69M 1998 F047452 24/03/2010 C.2 10/02/2017 General Book  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 29/07/2006 0.00 HF 5415.13 B69M 1998 PF001139 08/10/2014 C.2 10/02/2017 General Book  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 29/07/2006 0.00 HF 5415.13 B69M 1998 PF001140 08/10/2014 C.3 10/02/2017 General Book  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 29/07/2006 0.00 HF 5415.13 B69M 1998 PF001141 29/10/2014 C.4 10/02/2017 General Book  
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 01/07/2004 0.00 HF 5415.13 B69M 1998 B001297 01/07/2004 C.1 10/02/2017 General Book Library of Congress Classification
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 01/07/2004 0.00 HF 5415.13 B69M 1998 B001298 01/07/2004 C.2 10/02/2017 General Book Library of Congress Classification
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 01/07/2004 0.00 HF 5415.13 B69M 1998 B001299 01/07/2004 C.3 10/02/2017 General Book Library of Congress Classification
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 01/07/2004 0.00 HF 5415.13 B69M 1998 B001193 09/02/2020 C.4 10/02/2017 General Book Library of Congress Classification
      Available General Books (THAI) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 09/02/2020   HF 5415.13 B69M 1998 BG000628 09/02/2020 C.5 09/02/2020 General Book Library of Congress Classification
      Available General Books (THAI) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 09/02/2020   HF 5415.13 B69M 1998 BG000632 09/02/2020 C.7 09/02/2020 General Book Library of Congress Classification
      Available General Books (THAI) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 09/02/2020   HF 5415.13 B69M 1998 BG000630 09/02/2020 C.6 09/02/2020 General Book Library of Congress Classification
      Available General Books (ENGLISH) SPU Library, Khon Kaen campus SPU Library, Khon Kaen campus General Shelves (English) 30/06/2004 547.00 HF 5415.13 B69M 1998 F047453 19/03/2013   10/02/2017 General Book  

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