HUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE / ROBERT HARLES
Publication details: Hoboken, New Jersey : Wiley, 2023Description: 224 p ; 24 cmISBN:- 9781119812982
- HF 5415.32 H37H 2023
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 H37H 2023 (Browse shelf(Opens below)) | Available | B009264 |
What Have Brands Lost Over the Past 30 Years. Recognize, Remember, Recommend, Relevance p.1-6 -- The Human Touch: Customer, Employee, Client, Shareholder... Just People p.7-30 -- Putting Empathy and Expertise Back into the Equation p.31-52 -- The Battle for Trust in the Digital Age-The More We See, the Less We Believe p.53-76 -- The Importance of Moving from Predicting to Anticipating p.77-98 -- The Six Pillars of Purpose-Driven Experience p.99-130 -- Bringing Technology and People Together in a More Human-Centric Way p.131-150 -- Realizing a New Vision for Building Community and Loyalty p.151-172 -- The Value of Promoting Authenticity, Reputation, and Real Engagement p.173-190 -- Power Sharing and the Human Experience-The Next Wave of Growth p.191-202
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