HUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE / (Record no. 210097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01765 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230707110044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230629b th ||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119812982 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 |
| Item number | H37H 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 252669 |
| Personal name | HARLES, ROBERT |
| 245 ## - TITLE STATEMENT | |
| Title | HUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE / |
| Statement of responsibility, etc. | ROBERT HARLES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What Have Brands Lost Over the Past 30 Years. Recognize, Remember, Recommend, Relevance p.1-6 -- The Human Touch: Customer, Employee, Client, Shareholder... Just People p.7-30 -- Putting Empathy and Expertise Back into the Equation p.31-52 -- The Battle for Trust in the Digital Age-The More We See, the Less We Believe p.53-76 -- The Importance of Moving from Predicting to Anticipating p.77-98 -- The Six Pillars of Purpose-Driven Experience p.99-130 -- Bringing Technology and People Together in a More Human-Centric Way p.131-150 -- Realizing a New Vision for Building Community and Loyalty p.151-172 -- The Value of Promoting Authenticity, Reputation, and Real Engagement p.173-190 -- Power Sharing and the Human Experience-The Next Wave of Growth p.191-202 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 86116 |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 192838 |
| Topical term or geographic name entry element | CONSUMPTION (ECONOMICS) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 160068 |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | สำนักงานบัณฑิตวิทยาลัย |
| Publisher | ศูนย์หนังสือแห่งจุฬาลงกรณ์มหาวิทยาลัย มหาวิทยาลัยบูรพา |
| Accession date | 25 0523 |
| Barcode | ฺB009264 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้วิเคราะห์รายการ | niracha 290623 |
| ผู้ลงรายการ | tanuchcha 070723 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 15/06/2023 | จัดซื้อโดยสำนักงานบัณฑิตวิทยาลัย 250566 / 047 | 2250.00 | HF 5415.32 H37H 2023 | B009264 | 15/06/2023 | 2250.00 | General Book |