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Social marketing in action : cases from around the world / Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors [electronic resource]
Material type:
Computer fileSeries: Springer texts in business and economicsPublication details: Cham, Switzerland : Springer, 2019Description: 1 online resourceISBN: - 9783030130206 (E-book)
- HF 5414 S62 2019
Contents:
Part I: Understanding Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Part III Social Marketing Cases: Health -- Part IV : Social Marketing Cases : Environment -- Part V Social Marketing Cases: Education --
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5414 S62 2019 (Browse shelf(Opens below)) | Available | 9783030130206 |
Total holds: 0
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| HF 5414 K67S 2008 Social marketing: influencing behaviors for good | HF 5414 N43V 2014 Visual social marketing for dummies / [book] | HF 5414 P74B 1999 Brand spirit : how cause related marketing builds brands | HF 5414 S62 2019 Social marketing in action : [electronic resource] cases from around the world / | HF 5414.13 ฟ168 2549 From left to right emotional marketing a new way of value creation / [book] | HF 5414.13 C63M 1995 The marketing plan | HF 5415 ก277ก 2558 การตลาดเพื่อความสุข = Merry marketing/ |
Includes bibliographical references
Part I: Understanding Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Part III Social Marketing Cases: Health -- Part IV : Social Marketing Cases : Environment -- Part V Social Marketing Cases: Education --
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