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Social marketing in action : [electronic resource] cases from around the world /

Social marketing in action : cases from around the world / [electronic resource] Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors - Cham, Switzerland : Springer, 2019 - 1 online resource - Springer texts in business and economics . - Springer texts in business and economics .

Includes bibliographical references

Part I: Understanding Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Part III Social Marketing Cases: Health -- Part IV : Social Marketing Cases : Environment -- Part V Social Marketing Cases: Education --

ISBN: 9783030130206 (E-book)

Subjects--Topical Terms:
SOCIAL MARKETING

LC Class. No.: HF 5414 / S62 2019

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