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Multinational Management : a Casebook on Asia's Global Market Leaders / edited by Rien T. Segers [electronic resource]

Contributor(s): Material type: Computer fileComputer filePublication details: Cham, Switzerland : Springer International Publishing, 2016Edition: First editionDescription: 1 online resource (XIV, 363 pages) : 93 illustrations, 8 illustrations in colorISBN:
  • 9783319230122 (E-book)
Subject(s): LOC classification:
  • HD 2891.85 M84 2016
Online resources:
Contents:
China : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market
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Item type Current library Collection Call number Status Barcode
E-Book E-Book SPU Library, Bangkok (Main Campus) Electronic Resources HD 2891.85 M84 2016 (Browse shelf(Opens below)) Available 9783319230122 (
Total holds: 0

China : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market

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