Multinational Management : [electronic resource] a Casebook on Asia's Global Market Leaders /
Multinational Management : a Casebook on Asia's Global Market Leaders / [electronic resource]
edited by Rien T. Segers
- First edition
- Cham, Switzerland : Springer International Publishing, 2016
- 1 online resource (XIV, 363 pages) : 93 illustrations, 8 illustrations in color
China : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market
9783319230122 (E-book)
INTERNATIONAL BUSINESS ENTERPRISES--ASIA
HD 2891.85 / M84 2016
China : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market
9783319230122 (E-book)
INTERNATIONAL BUSINESS ENTERPRISES--ASIA
HD 2891.85 / M84 2016