Airport marketing : strategies to cope with the new millennium environment / David Jarach.
Material type:
TextPublication details: London : Routledge, 2016Description: 140 pages ; 23 cmISBN: - 9781138278059 (pbk.)
- HE 9797.4.E3 J37A 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HE 9797.4.E3 J37A 2016 (Browse shelf(Opens below)) | Available | F068085 |
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta.
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