Airport marketing : strategies to cope with the new millennium environment /
Jarach, David.
Airport marketing : strategies to cope with the new millennium environment / David Jarach. - London : Routledge, 2016 - 140 pages ; 23 cm
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta.
9781138278059 (pbk.)
AIRPORTS--ECONOMIC ASPECTS
AIRPORTS--MANAGEMENT
AERONAUTICS, COMMERCIAL--ECONOMIC ASPECTS
HE 9797.4.E3 / J37A 2016
Airport marketing : strategies to cope with the new millennium environment / David Jarach. - London : Routledge, 2016 - 140 pages ; 23 cm
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta.
9781138278059 (pbk.)
AIRPORTS--ECONOMIC ASPECTS
AIRPORTS--MANAGEMENT
AERONAUTICS, COMMERCIAL--ECONOMIC ASPECTS
HE 9797.4.E3 / J37A 2016