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Services management / Jay Kandampully
Material type:
TextPublication details: Harlow : Pearson Education, 2014Description: II, 380 p. : ill. ; 28 cmISBN: - 9781292042916
- HD 9980.5 K36S 2014
Contents:
The Metamorphosis of Services p.1-28 -- The Nature of Services p.29-54 -- Quality--The Core Service p.55-100 -- Understanding Customer Needs p.101-138 -- The Service Vision p.139-176 -- Moern Marketing--External Service Implications p.177-214 -- Modern Marketing--Internal Management Implications p.215-260 -- Empowerment, Guarantees, and Recovery p.261-298 -- Global Strategies for Hospitality Services p.299-338 -- Technology and Its Applications p.339-372
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 K36S 2014 (Browse shelf(Opens below)) | Available | B009193 |
Total holds: 0
The Metamorphosis of Services p.1-28 -- The Nature of Services p.29-54 -- Quality--The Core Service p.55-100 -- Understanding Customer Needs p.101-138 -- The Service Vision p.139-176 -- Moern Marketing--External Service Implications p.177-214 -- Modern Marketing--Internal Management Implications p.215-260 -- Empowerment, Guarantees, and Recovery p.261-298 -- Global Strategies for Hospitality Services p.299-338 -- Technology and Its Applications p.339-372
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