Strategic brand management: Building, measuring, and managing brand equity / Kevin Lane Keller & Vanitha Swaminathan

By:

Contributor(s):

Material type: Text

TextPublication details: Harlow : Pearson Education Limited, 2020Edition: 5th edDescription: 621 p. : ill. ; 28 cmISBN:

Other title:

Subject(s):

LOC classification:

Contents:

PART I : Opening Perspectives p.31-66

PART II : Developing a Brand Strategy p.67-140

PART III : Designing and lmplementing Brand Marketing Programs p.141-326

PART IV : Measuaring and Interpreting Brand Performance p.327-424

PART V : Growing and Sustaining Brand Equity p.425-578

PART VI : Closing Perspectives p.579

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 69.B7 K48S 2020 (Browse shelf(Opens below))	Available	B009182

Total holds: 0

Previous								Next
Previous	HD 69.B7 I58C 1997 corporate brand	HD 69.B7 K44S 2008 Strategic brand management : [book] building, measuring, and managing brand equity /	HD 69.B7 K44S 2008 Strategic brand management : [book] building, measuring, and managing brand equity /	HD 69.B7 K48S 2020 Strategic brand management: Building, measuring, and managing brand equity /	HD 69.B7 L56B 2005 Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / [book]	HD 69.B7 L56B 2010 Brand sense : sensory secrets behind the stuff we buy / [book]	HD 69.B7 R53O 2004 The origin of brands : how product evolution creates endless possibilities for new brands / [book]	Next