Strategic brand management: Building, measuring, and managing brand equity / (Record no. 197623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200527152207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200527b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292314969 |
| Terms of availability | 1230 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | K48S 2020 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 121456 |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: Building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller & Vanitha Swaminathan |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Strategic brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I : Opening Perspectives p.31-66 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART II : Developing a Brand Strategy p.67-140 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART III : Designing and lmplementing Brand Marketing Programs p.141-326 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART IV : Measuaring and Interpreting Brand Performance p.327-424 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART V : Growing and Sustaining Brand Equity p.425-578 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART VI : Closing Perspectives p.579 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 121457 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51706 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 49600 |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 237270 |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34112 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 160068 |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 237269 |
| Personal name | Vanitha Swaminathan |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้วิเคราะห์รายการ | monthira 270520 |
| ผู้ลงรายการ | tanuchcha 270520 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 27/05/2020 | 1230.00 | HD 69.B7 K48S 2020 | B009182 | 27/05/2020 | 27/05/2020 | General Book |