Consumer behaviour / Zubin Sethna, Jim Blythe.

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Material type: Text

TextPublication details: Thousand Oaks, CA : SAGE, 2019Edition: 4th editionDescription: xxiii, 549 pages : illustrations ; 25 cmISBN:

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Contents:

Consumer Behaviour in Context

Consumers as Individuals (The Psychological Issues)

Consumers as Social Actors (The Sociological Issues)

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.32 S47C 2019 (Browse shelf(Opens below))	Available	F067994

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Includes index

Consumer Behaviour in Context

Consumers as Individuals (The Psychological Issues)

Consumers as Social Actors (The Sociological Issues)

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