Consumer behaviour /
Sethna, Zubin.
Consumer behaviour / Zubin Sethna, Jim Blythe. - 4th edition. - Thousand Oaks, CA : SAGE, 2019 - xxiii, 549 pages : illustrations ; 25 cm
Includes index
Consumer Behaviour in Context Consumers as Individuals (The Psychological Issues) Consumers as Social Actors (The Sociological Issues)
9781526450012
2018960432
CONSUMER BEHAVIOR
HF 5415.32 / S47C 2019
Consumer behaviour / Zubin Sethna, Jim Blythe. - 4th edition. - Thousand Oaks, CA : SAGE, 2019 - xxiii, 549 pages : illustrations ; 25 cm
Includes index
Consumer Behaviour in Context Consumers as Individuals (The Psychological Issues) Consumers as Social Actors (The Sociological Issues)
9781526450012
2018960432
CONSUMER BEHAVIOR
HF 5415.32 / S47C 2019