Strategic management and competitive advantage: Concepts / Jay B. Barney and William S. Hesterly
Material type:
TextPublication details: Harlow, United Kingdom : Pearson, 2020Edition: 6th edDescription: 390 p. : ill. ; 26 cmISBN: - 9781292266954
- Strategic management
- HD 30.28 B37S 2020
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 30.28 B37S 2020 (Browse shelf(Opens below)) | Available | B009150 |
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| HD 30.28 ฮ975ฝ 2551 ฝันให้เป็น ต้องทำได้จริง = [book] A Dream with a deadline / | HD 30.28 ฮ975ฝ 2551 ฝันให้เป็น ต้องทำได้จริง = [book] A Dream with a deadline / | HD 30.28 A34P 2005 The practice of making strategy : a step-by-step guide / [book] | HD 30.28 B37S 2020 Strategic management and competitive advantage: Concepts / | HD 30.28 B47E 2004 Economics of strategy / | HD 30.28 B62Q 1996 Quantitative business analysis casebook / | HD 30.28 B62Q 1996 Quantitative business analysis casebook / |
Part 1 The tools of strategic analysis -- Chapter 1 What is strategy and the strategic management process? page 24-47 -- Chapter 2 Evaluating a firm's external environment page 48-83 -- Chapter 3 Evaluating a firm's internal capabilities page 84-116
Part 2 Business level strategies -- Chapter 4 Cost leadership page 118-145 -- Chapter 5 Product differentiation page 146-175 -- Chapter 6 Flexibility and real option page 176-199 -- Chapter 7 Collusion page 200-222
Part 3 Corporate strategies -- Chapter 8 Vertical integration page 224-249 -- Chapter 9 Corporate diversification page 250-277 -- Chapter 10 Organizing to implement corporate diversification page 278-303 -- Chapter 11 Strategic alliances page 304-329 -- Chapter 12 Mergers and acquisitions page 330-359
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