Capturing, analyzing, and managing word-of-mouth in the digital marketplace / Sumangla Rathore, Avinash Panwar, [editors].
Material type:
TextPublisher: Hershey, PA : Business Science Reference, [2016]Description: xix, 339 page: illustrations; 29 cmISBN: - 9781466694491 (hardcover : alk. paper)
- HF 5415.1265 C36 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 C36 2016 (Browse shelf(Opens below)) | Available | F067791 |
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| HF 5415.1265 B37S 2013 Social media marketing : [book] a strategic approach | HF 5415.1265 B37S 2013 Social media marketing : [book] a strategic approach / | HF 5415.1265 B39M 2002 Marketing without wires targeting promotions and... | HF 5415.1265 C36 2016 Capturing, analyzing, and managing word-of-mouth in the digital marketplace / | HF 5415.1265 C42D 2016 Digital marketing : strategy, implementation and practice / [book] | HF 5415.1265 C42E 2001 E-marketing strategy | HF5415.1265 C42I 2000 Internet marketing : strategy, implementation, and practice / |
Includes bibliographical references (pages 292-331) and index.
Electronic world of mouth : concepts and practices
Precursors to electronic worl of mouth
Studies in Indian context
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"-- Provided by publisher.
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