Phranakorn Rajabhat University Library

Capturing, analyzing, and managing word-of-mouth in the digital marketplace /

Capturing, analyzing, and managing word-of-mouth in the digital marketplace / Sumangla Rathore, Avinash Panwar, [editors]. - xix, 339 page: illustrations; 29 cm

Includes bibliographical references (pages 292-331) and index.

Electronic world of mouth : concepts and practices Precursors to electronic worl of mouth Studies in Indian context

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

9781466694491 (hardcover : alk. paper)

2015028183


TELEMARKETING
ONLINE SOCIAL NETWORKS

HF 5415.1265 / C36 2016

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