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Integrated digital marketing / Eric Carlin
Material type:
TextPublication details: 2018 Lexington, KY : [s.n.],Description: 77 p. ; 21 cmISBN: - 9781726831284
- Integrated digital marketing: The first playbook for integrated marketing with search engine marketing, social media marketing, content marketing, email marketing, and retargeting
- HF 5415.123 C37I 2018
Contents:
Chapter 1 Assessment & analysis page 9-15 -- Chapter 2 Strategy development page 16-21 -- Chapter 3 Increasing awareness page 22-29 -- Chapter 4 Building consideration over competitors page 30-40 -- Chapter 5 Capturing shoppers with an intention to buy page 41-51 -- Chapter 6 Converting intentions into decisions to buy page 52-63 -- Chapter 7 Case study page 64-77
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.123 C37I 2018 (Browse shelf(Opens below)) | Available | BG001870 |
Total holds: 0
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| HF 5415.123 อ427ก 2561 การสื่อสารการตลาดแบบบูรณาการ: ต่อให้ติดใกล้ชิดผู้บริโภคในโลกไร้รอยต่อ = Integrated Marketing Communications: Connecting with Consumers in the Seamless World / | HF 5415.123 อ941 2550 ad@chula on Integrated Marketing Communications [book] | HF 5415.123 B97E 2003 Essentials of marketing communications [book] | HF 5415.123 C37I 2018 Integrated digital marketing / | HF 5415.123 C46I 2012 Integrated advertising promotion and marketing communications [book] | HF 5415.123 C46I 2014 Integrated advertising promotion and marketing communications / [book] | HF 5415.123 C46I 2014 Integrated advertising promotion and marketing communications / [book] |
Chapter 1 Assessment & analysis page 9-15 -- Chapter 2 Strategy development page 16-21 -- Chapter 3 Increasing awareness page 22-29 -- Chapter 4 Building consideration over competitors page 30-40 -- Chapter 5 Capturing shoppers with an intention to buy page 41-51 -- Chapter 6 Converting intentions into decisions to buy page 52-63 -- Chapter 7 Case study page 64-77
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