Integrated digital marketing /
Carlin, Eric
Integrated digital marketing / Integrated digital marketing: The first playbook for integrated marketing with search engine marketing, social media marketing, content marketing, email marketing, and retargeting Eric Carlin - Lexington, KY : [s.n.], 2018 - 77 p. ; 21 cm.
Chapter 1 Assessment & analysis page 9-15 -- Chapter 2 Strategy development page 16-21 -- Chapter 3 Increasing awareness page 22-29 -- Chapter 4 Building consideration over competitors page 30-40 -- Chapter 5 Capturing shoppers with an intention to buy page 41-51 -- Chapter 6 Converting intentions into decisions to buy page 52-63 -- Chapter 7 Case study page 64-77
9781726831284 1000
SOCIAL MEDIA--MARKETING
MARKETING--MANAGEMENT
MARKETING
ELECTRONIC COMMERCE
E-COMMERCE
INTERNET MARKETING
HF 5415.123 / C37I 2018
Integrated digital marketing / Integrated digital marketing: The first playbook for integrated marketing with search engine marketing, social media marketing, content marketing, email marketing, and retargeting Eric Carlin - Lexington, KY : [s.n.], 2018 - 77 p. ; 21 cm.
Chapter 1 Assessment & analysis page 9-15 -- Chapter 2 Strategy development page 16-21 -- Chapter 3 Increasing awareness page 22-29 -- Chapter 4 Building consideration over competitors page 30-40 -- Chapter 5 Capturing shoppers with an intention to buy page 41-51 -- Chapter 6 Converting intentions into decisions to buy page 52-63 -- Chapter 7 Case study page 64-77
9781726831284 1000
SOCIAL MEDIA--MARKETING
MARKETING--MANAGEMENT
MARKETING
ELECTRONIC COMMERCE
E-COMMERCE
INTERNET MARKETING
HF 5415.123 / C37I 2018