A practical guide to event promotion / Nigel Jackson and Katie Angliss.
Material type:
TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2018Edition: First editionDescription: xvii, 224 pages ; 26 cmISBN: - 9781138915336 (Hardback)
- 9781138915343 (Paperback)
- GT 3405 J32P 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | GT 3405 J32P 2018 (Browse shelf(Opens below)) | Available | F067325 |
Includes bibliographical references and index.
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
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