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Jackson, Nigel A.,

A practical guide to event promotion / Nigel Jackson and Katie Angliss. - First edition. - xvii, 224 pages ; 26 cm

Includes bibliographical references and index.

1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.

ISBN: 9781138915336 (Hardback) 9781138915343 (Paperback)

LCCN: 2017002807

Subjects--Topical Terms:
SPECIAL EVENTS--MARKETING
SPECIAL EVENTS--PUBLIC RELATIONS

LC Class. No.: GT 3405 / J32P 2018