Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb.

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Material type: Text

TextPublication details: New York : Routledge, Taylor & Francis Group, 2017Edition: Second EditionDescription: xvi, 246 pages : illustrations ; 24 cmISBN:

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Contents:

Building community support tourism development

Researching current and potential visitors

Creating paid, owned, and earned media

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HT 325 K64T 2017 (Browse shelf(Opens below))	Available	F067324

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Includes bibliographical references and index.

Building community support tourism development

Researching current and potential visitors

Creating paid, owned, and earned media

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