Tourism marketing for cities and towns : using social media and branding to attract tourists /
Kolb, Bonita M.,
Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb. - Second Edition. - New York : Routledge, Taylor & Francis Group, 2017 - xvi, 246 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Building community support tourism development Researching current and potential visitors Creating paid, owned, and earned media
9781138685192
2016044173
CITY PROMOTION
TOURISM--MARKETING
HT 325 / K64T 2017
Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb. - Second Edition. - New York : Routledge, Taylor & Francis Group, 2017 - xvi, 246 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Building community support tourism development Researching current and potential visitors Creating paid, owned, and earned media
9781138685192
2016044173
CITY PROMOTION
TOURISM--MARKETING
HT 325 / K64T 2017