Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2018Edition: 8th edNotes: Includes indexDescription: xxvii,541 pages : illustrations ; 25 cmISBN: - 9781260083521
- HD 9980.5 Z44S 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 9980.5 Z44S 2018 (Browse shelf(Opens below)) | Available | F067303 |
Includes index
Part 1 Foundations for services marketing
Part 2 Focus on the customer
Part 3 Understanding customer requirements
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