Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml - 8th ed. - New York : McGraw-Hill Irwin, 2018 - xxvii,541 pages : illustrations ; 25 cm.
Includes index
Part 1 Foundations for services marketing Part 2 Focus on the customer Part 3 Understanding customer requirements
9781260083521
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 2018
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml - 8th ed. - New York : McGraw-Hill Irwin, 2018 - xxvii,541 pages : illustrations ; 25 cm.
Includes index
Part 1 Foundations for services marketing Part 2 Focus on the customer Part 3 Understanding customer requirements
9781260083521
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 2018
