CB8 : consumer behavior : student edition / Barry J. Babin, Eric G. Harris
Material type:
TextPublication details: Boston, Mass. : Cengage Learning, 2018Description: x, 390 pages : illustrations ; 27 cmISBN: - 9781305577244
- Consumer behavior [Portion of title]
- HF 5415.32 B32C 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.32 B32C 2018 (Browse shelf(Opens below)) | Available | F067275 |
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| HF 5415.32 ฮ459ค 2549 คู่มือวัดความพึงพอใจของลูกค้า = How to measure customer satisfaction / | HF 5415.32 A76C 2002 Consumers | HF 5415.32 A76C 2002 Consumers | HF 5415.32 B32C 2018 CB8 : consumer behavior : student edition / | HF 5415.32 B47C 1996 Consumer behavior / | HF 5415.32 B52C 2001 Consumer behavior / [book] | HF 5415.32 B52C 2001 Consumer behavior / [book] |
Includes glassory
Part I : Introduction
Part II : Internal influences
Part III : External influences
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