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CB8 : consumer behavior : student edition /

Babin, Barry J.

CB8 : consumer behavior : student edition / Consumer behavior Barry J. Babin, Eric G. Harris - Boston, Mass. : Cengage Learning, 2018 - x, 390 pages : illustrations ; 27 cm.

Includes glassory

Part I : Introduction Part II : Internal influences Part III : External influences

ISBN: 9781305577244

Subjects--Topical Terms:
CONSUMER BEHAVIOR

LC Class. No.: HF 5415.32 / B32C 2018

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