Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

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Material type: Text

TextPublication details: New Jersey : World Scientific, 2016Edition: 8th edDescription: 783 pages : illustrations ; 28 cmISBN:

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Contents:

Part I : Understanding service products, consumers, and markets

Part II : Applying the 4 ps of marketing to services

Part III : Managing the customer interface

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.22 L68S 2016 (Browse shelf(Opens below))	Available	F067272

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Previous	HF 5415.2 Z54E 2007 Exploring marketing research / [book]	HF 5415.2 Z54E 2010 Essentials of marketing research / [book]	HF 5415.2 Z54M 2007 Marketing research [book] /	HF 5415.22 L68S 2016 Services marketing : people, technology, strategy /	HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior /	HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior /	HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior /	Next

Incldues index and glossary

Part I : Understanding service products, consumers, and markets

Part II : Applying the 4 ps of marketing to services

Part III : Managing the customer interface

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