Marketing management : An Asian perspective / Philip Kotler ... [et al.]
Material type:
TextPublication details: Harlow, England : Pearson; 2018Edition: 7th edDescription: xxviii, 874 p. : ill.; 27 cmISBN: - 9781292089584
- HF 5415.13 K67M 2018
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.13 K67M 2018 (Browse shelf(Opens below)) | Available | BG001857 |
Includes index
Understanding Marketing Management -- Capturing Marketing Insights -- Connecting with Customers -- Building Strong Brands -- Shaping the Market Offerings -- Delivering Value -- Communicating Value -- Creating Successful Long-Term Growth.
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