Marketing management : (Record no. 189293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01210aam a2200313 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910100244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180724b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292089584 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K67M 2018 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | An Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson; |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 874 p. : |
| Other physical details | ill.; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding Marketing Management -- Capturing Marketing Insights -- Connecting with Customers -- Building Strong Brands -- Shaping the Market Offerings -- Delivering Value -- Communicating Value -- Creating Successful Long-Term Growth. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34112 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 57989 |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| General subdivision | MANAGEMENT |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 121456 |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Relator term | Co-Author |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 144307 |
| Personal name | Ang, Swee Hoon |
| Relator term | Co-Author |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 125581 |
| Personal name | Tan, Chin Tiong |
| Relator term | Co-Author |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 207728 |
| Personal name | Leong, Siew Meng |
| Relator term | Co-Author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nutsara 240718 |
| ผู้วิเคราะห์รายการ | nutsara 240718 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 24/07/2018 | 1.00 | HF 5415.13 K67M 2018 | BG001857 | 09/01/2020 | 24/07/2018 | General Book |