Essentials of services marketing / Jochen Wirtz & Christopher Lovelock
Material type:
TextPublication details: 2018 Harlow : Pearson,Edition: 3rd edDescription: 670 p. : ill. ; 27 cmISBN: - 9781292089959
- HD 9980.5 W57E 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 W57E 2018 (Browse shelf(Opens below)) | Available | B008990 |
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| HD 9980.5 S47 2007 Services management in Asia pacific : issues and challenges / [book] | HD 9980.5 T47S 2005 Supervision skills for the service industry : [book] how to do it / | HD 9980.5 W57E 2012 Essentials of services marketing / | HD 9980.5 W57E 2018 Essentials of services marketing / | HD 9980.5 Y68F 2008 From products to services : insight and experience from companies which have embraced the service economy / [book] | HD 9980.5 Z44S 1996 Services marketing | HD 9980.5 Z44S 2000 Serices marketing : integrating customer focus acr |
Part I: Understanding service markets, products, and customers page 2-87
Part II: Applying the 4 Ps of marketing to services page 88-233
Part III: Managing the customer interface page 234-369
Part IV: Developing customer relationships page 370-443
Part V: Striving for service excellence page 444-501
Part VI: Cases page 502-640
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