Integrated advertising, promotion, and marketing communications / Kenneth E. Clow & Donald Baack

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Material type: Text

TextPublication details: 2017 Boston : Pearson Education,Edition: 8 th edDescription: 508 p. : ill. ; 28 cmISBN:

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Contents:

The IMC foundation

IMC advertising tools

Digital and alternative marketing

IMC promotional tools

IMC ethics, regulation, and evaluation

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.123 C56I 2018 (Browse shelf(Opens below))	Available	B008992

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The IMC foundation

IMC advertising tools

Digital and alternative marketing

IMC promotional tools

IMC ethics, regulation, and evaluation

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