Integrated advertising, promotion, and marketing communications / (Record no. 188039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190918111159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180404b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292222691 |
| Terms of availability | 1415.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | C56I 2018 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 97022 |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow & Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson Education, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 508 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The IMC foundation |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IMC advertising tools |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Digital and alternative marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IMC promotional tools |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IMC ethics, regulation, and evaluation |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 48624 |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36801 |
| Topical term or geographic name entry element | ADVERTISING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 43068 |
| Topical term or geographic name entry element | SALES PROMOTION |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 97023 |
| Personal name | Baack, Donald |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ฐาปณีีภรณ์ 040418 |
| ผู้วิเคราะห์รายการ | ฐาปณีีภรณ์ 150318 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 04/04/2018 | 1415.00 | HF 5415.123 C56I 2018 | B008992 | 28/04/2019 | 04/04/2018 | General Book |