Principles of Marketing / Philip Kotler and Gary Armstrong
Material type:
TextPublication details: Pearson Education, 2016 London :Edition: 16th edDescription: 731 p. : ill. ; 28 cmISBN: - 9781292092485
- HF 5415 K67P 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 K67P 2016 (Browse shelf(Opens below)) | Available | B008919 |
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| HF 5415 K67P 2004 Principles of marketing | HF 5415 K67P 2006 Principles of marketing / [book] | HF 5415 K67P 2010 Principles of marketing / | HF 5415 K67P 2016 Principles of Marketing / | HF 5415 K67P 2017 Principles of Marketing An Asian Perspective / | HF 5415 K67P 2018 Principles of marketing / | HF 5415 K87M 1989 Principles of marketing |
Defining Marketing and the Marketing Process
Understanding the Marketplace and Customer Value
Designing a Customer Value-Driven Strategy and Mix
Extending Marketing
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