Principles of Marketing /
Kotler, Philip
Principles of Marketing / Philip Kotler and Gary Armstrong - 16th ed. - London : Pearson Education, 2016 - 731 p. : ill. ; 28 cm.
Defining Marketing and the Marketing Process Understanding the Marketplace and Customer Value Designing a Customer Value-Driven Strategy and Mix Extending Marketing
9781292092485 1700
MARKETING
MARKETING--MANAGEMENT
MARKETING--PLANNING
HF 5415 / K67P 2016
Principles of Marketing / Philip Kotler and Gary Armstrong - 16th ed. - London : Pearson Education, 2016 - 731 p. : ill. ; 28 cm.
Defining Marketing and the Marketing Process Understanding the Marketplace and Customer Value Designing a Customer Value-Driven Strategy and Mix Extending Marketing
9781292092485 1700
MARKETING
MARKETING--MANAGEMENT
MARKETING--PLANNING
HF 5415 / K67P 2016