Normal view MARC view ISBD view

Advanced brand management : from vision to valuation / Paul Temporal [book]

By:

Material type: Text

TextPublication details: New York : Wiley, 2002Description: xv, 296 p. ; 24 cmSubject(s):

LOC classification:

Contents:

The changing roles of brand management

Brand architecture

E-brand management and customer relationship

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HD 69.B7 T45A 2002 (Browse shelf(Opens below))	Available	F066782

Total holds: 0

Includes index

The changing roles of brand management

Brand architecture

E-brand management and customer relationship

There are no comments on this title.

to post a comment.