Advanced brand management : [book] from vision to valuation /
Temporal, Paul
Advanced brand management : from vision to valuation / [book] Paul Temporal - New York : Wiley, 2002 - xv, 296 p. ; 24 cm.
Includes index
The changing roles of brand management Brand architecture E-brand management and customer relationship
BRAND NAME PRODUCTS--MANAGEMENT
HD 69.B7 / T45A 2002
Advanced brand management : from vision to valuation / [book] Paul Temporal - New York : Wiley, 2002 - xv, 296 p. ; 24 cm.
Includes index
The changing roles of brand management Brand architecture E-brand management and customer relationship
BRAND NAME PRODUCTS--MANAGEMENT
HD 69.B7 / T45A 2002
